Getting Started
Congratulations you have decided to plan your first in-home event. We are very excited
for you. In-home presentations are a great, fast and effective way to build and launch your
Isagenix business. In fact many Isagenix leaders and millionaires such as Tony and Randi
Escobar, Don and Loree Nooner, Kathy and Tom Smith, Jen Smith, Herb and Patty Cepeda, Mark Seina, Dr. Joe Porreca, Tamara Westberg and us have used in-home presentations to generate a significant income very quickly and build massive momentum in our teams.
Mark Yarnell, the author of your First Year in Network Marketing, suggests that most
high income earning network marketers make their money in their ‘kitchens’ and ‘living rooms’
with very little overhead. In-home presentations are comfortable, cost effective and also
provide business tax advantages to the host. For your first in-home presentation we suggest
getting your supplies together.
You Will Need:
Isagenix DVD of your choice (we prefer “Dr Dr Give Me The Truth” or “Are You Toxic?”)
Television and D.V.D. player
IsaLean Shake
Cleanse for Life Drink
Want More Energy
IsaDelights
Membership Applications
Pens
Wholesale Price or Pak List
Notepads
Getting started with your in-home presentation involves three simple steps.
Set the Date
Make Your List of People
Get Your Invitations Out
Setting The Date
One of the most common questions we are asked is when the best day of the week is to
have an event. The truth is that it ultimately depends on who you would like to be there. For
example if your group are all stay-at-home mom’s then a daytime presentation may be best
ideally Tuesday through Thursday. If people are working during the day then the evenings and
weekends are best. Plan your event at least seven days away. Set a specific start time and plan
to get your presentation going at the appointed hour.
In our experience, evening presentations are best done at 7:00 p.m. or 7:30 p.m. start
time which enables people to come from work or finish dinner. Daytime presentations can be
scheduled right after ‘drop off’ at 9:00 or to include a lunch time format or in the early afternoon being conscious of those with children who may have to pick them up after 2:30 p.m.
Weekends can be a fun time to do an event and combine it with something social such
as a barbeque or get together especially if the presentation is to include members of your
family.
We have had events where we encouraged people to bring their children and hired a
babysitter which showcases how Isagenix can be a family business.
So go ahead and set that date.
Make Your List
When making your list it is important not to pre-judge anyone. You are looking for
people who are looking to make a change in their health, who are open minded,
entrepreneurial, people who are looking for another stream of income, people who always want
to look their best, people with a large network, people who are sports minded, people who may
have been down-sized or are at risk, and ultimately people who you know like to have fun and
who are open.
Be prepared that not everyone you invite will attend your event. Do not be
discouraged. Plan to invite three times the number of people you would like to have in the
room. For example if you want to have ten people attend, invite at least thirty. Your numbers
may be higher however life happens and people do change their minds, things come up and
ultimately a hand full of excited people is all it takes.
My List (Yes, make it now! Then continue-”Getting your invites out”)
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Getting Your Invitations Out
The most effective way to invite people to your event is a phone call. People need to
hear the excitement in your voice. In the end it is people who bring people and not ads or
flyers. We have observed many people who get discouraged because they print out flyers and
expect that to be a draw. Make sure you have your 30 second story ready. We encourage you
to go into your Isagenix Online Office and watch the Isagenix University videos to learn the best
approach.
The following are a few samples scripts. Please feel free to make them your own. They
are simply basic guidelines. The important thing to remember is that people put people in the
room. Your goal is to generate excitement, interest and get the commitment. Once people
come you can let the products and the tools share the rest of the message for you.
The Follow Up Email
Once you have made your phone calls it is important to follow up with a confirmation email.
Programs such as HYPERLINK “http://www.evite.com”;http://www.evite.com> can create a professional
email invitation and are free. Include your address, directions, start time, date and a section for
R.S.V.P. Using words such as ‘fun, informative, educational, transformation, and exciting,’ are all
excellent to reach a broad spectrum of people.
Remember, an email alone will not guarantee a person to attend. You must physically pick up
the phone or speak to the person face-to-face to get that confirmation.
Be creative with your invitations and confirmations. Some people like to email and then call.
Ultimately, do what works for you.
Preparing your Home for Your In-Home
Do what works best for you.
We like to make it like a party – we serve the drinks/shakes in champagne glasses, have some healthy
snacks (including IsaDelights,Isagenix bars cut into bite size pieces etc) – let people mingle for 20
minutes or so then play the DVD. Next, give your testimonial (health and/or business) – followed
by – “we don’t want anyone to leave with any questions – please see me (or whoever) before
you go so that your questions are answered. Then tell them to see X person to help them fill in
their enrolment form)
*Approximate measurements for one jug of Isacocktail Drinks:
1 ½ cups of Cleanse for Life and 4 heaping Tbsp. of Want More Energy (any flavour)
Add ice and some sliced lemons and limes. As an option you could also garnish with
fresh mint.
As your guests arrive give them an Isacocktail and an Isadelight. (Have shake on hand if anyone requests a sample – Keep it small.) Let your guests know that they are cleansing as you begin your presentation. This is a great time for people to mill around, check out the product displays and any Isagenix material you have laid out.
The Presentation
5 Minutes Before
Start gathering people into the presentation area. Let them know that you will be starting on
time. For example, ‘just to let you know we are going to be starting in a few minutes, grab a
seat and by the way that delicious drink you are having is actually the Isagenix Cleanse. By
drinking this you are experiencing cleansing along with the Isadelight which is what we
encourage on a cleanse day. It is healthy chocolate with less sugar than an 1/8th of an apple, it is
full of anti-oxidants and clinically proven to assist with weight loss.’
Start Time – Start Precisely On Time
‘Welcome everyone. I want to acknowledge all of you for coming out tonight/this afternoon
and for taking some time out for yourself. We all have busy lives with so many obligations
including our families and work so thank you for investing this time in what could be the very
thing that takes your life to the next level.’
‘There are three possible reasons that you may be here tonight/this afternoon – you are
interested in feeling and looking your best through nutritional cleansing, someone told you
about the opportunity to make some extra money or your friend dragged you out here. No
matter what brought you here I want you to think about the next 30 days of your life. If I could
wave a magic wand over your life right now what would you want?’
(open it up to feedback from the room)
‘Do you mind if I share my own story about how Isagenix is providing me with the magic wand
and how my life is changing?’
(host to share his/her short story)
Formula for Story
How you were feeling before Isagenix.
How you were introduced.
Which system you used and what happened.
What you are doing/how your life has changed.
*do not use any diseases, medications or make any clinical claims. Practice your story
beforehand on at least three people.
‘From here I introduced Isagenix to some friends and I would love for ____________ to share
their story.’ (If you have another great testimonial in the room. If not – do not worry about it.)
‘Let’s see how this system works’
Play Cleansed For Life DVD, are you toxic or Dr. Speaks Out – the choice is yours.
*If there is someone who has released a significant amount of weight we encourage you to play
some 100 Pound Club stories or stories of IsaBody Challenge winners.
‘Once you get a great product experience people are going to notice. From here you may decide
to share Isagenix with a few friends in which case you can get your products paid for. You may
decide, like so many others, to build a residual income. Either way the products are for
everyone.’
‘I would like to invite ___________ to share their story about how they are getting their
products paid for (or) how they are building a secondary/significant income.’
Business Testimonial – again keep it short and follow the formula above.
‘Now let’s find out why Isagenix is creating so many millionaires, six figure income earners and
attracting so many high profile people.’
Play Wealth Revolution
‘What if Isagenix can take you to that next level in your life? I believe you are here for a reason.
We are taking orders tonight and getting people started in cleansing their bodies and feeling
great. We have price lists, order forms and will be personally coaching and mentoring people to
success. The products take about 4 days to arrive so by this time next week you can be leaner,
healthier and on your way to success.’
Something we offer at our Partys: ‘Anyone who is ready to host their event in the next 30 Days will get a FREE 9 Day Program at their Party.’
Finishing Up
CLOSING statement while handing out membership applications – Print from your backoffice.
“So right now you are one of 3 people
Yes, I want to BUT…(fill in your excuse here).
Yes, but I need a bit more info to get started.
YES, YES, YES, I am ready to get started. Let’s do this!
So now, please either get with the person who brought you here this evening or one of our other
team members and let’s get those questions answered so that you can make an informed
decision to get started tonight”.
Do not take open questions. Encourage everyone to mingle. Often people will stay longer to
socialize. If there are leaders in the room, have them work with people to get their questions
answered. You can also have your upline on stand-by to answer questions via the phone, email or Skype.
Place your orders and sign people up right away. The worst thing you can do is ‘sit on’ orders.
Isagenix ships Monday thru Friday and every day you wait is a day that someone does not get
started with their program. Have a sense of urgency.
We like to sign people up on the computer in the moment.
Follow Up
If someone has to leave early follow up with them by the next day. Get their questions
answered. Let them know that other people are getting started. People want to feel part of
something exciting and dynamic.
In Closing
We wish you every success with your in-home events. We would love to hear about your
victories.
Stay Healthy,
Your Living Dream Team Partners
