Isagenix Leaders Interveiw
I wanna move on to Bryan, Bryan Gmyrek
>> Wohoo!
>> Alright, well
Brian and his beautiful wife Gabby. They are in Isagenix team together. Gabby’s background is health and fitness and Bryan’s background is he has a PhD in physics form the University of Arizona. They currently live in Scottsdale, Arizona. I know Bryan has an amazing story so Bryan I know you’re on the line, go ahead and share your 30-second story and then take it away.
>>Okay thanks, Kjersti, for the introduction. Yeah, Gabby was introduced to Isagenix by her friend Tamara Westberg who lost a great deal of weight. And I was really skeptical at first. She bought the products and I was like what are you doing, you know. And, but then a couple of things happened.
You know I watched Gabby lose her mommy fats as she calls it from her first son and our twin boys and she slimmed all the way down. So seeing that was amazing to me and then you know Dr. Becky did amaze her in her upline and they’ve provided a lot of support and just being, you know, being able to talk to Dr. Becky and even just listening to her videos and she knows so much about medicine and hearing her talk about the products soon you realize the products were legitimate and that the business was legitimate. So eventually I was convinced and you know I tried the product and lost weight and felt healthier and felt like I was building muscle and everything so we were hooked at that point. And you know we pulled our skills and sort of slowly grew our business, you know based on our skills sets. And of course you know now we’re here today so we just keep growing.
>> Wow, now some of the things that you guys did. You just gather family and friends and do presentations. You connect people to 3-way calling with your upline. What are some of the things exactly that you guys have done? I mean ’cause I know you enrolled 15 people in the month of March?
>> Right, yeah so I mean, but it started out. Gabby was doing a lot of that and again she kind of led the way ’cause I was still kind of skeptical about the business. I knew the products work but I was kind of skeptical. So she was doing more things like, things like that and we definitely got people interested but we found that, you know we started like my background had been doing a lot of stuff online. So we started, you know, we basically started treating our Isagenix business like it’s a business, you know. And we felt like if we can be serious about the business and treat it like a business, how would we grow it?
And the first thing that we realized that we needed to do was to know about the product. So we were using the products and everything and that was good but you know so we started watching IsaVideos and that was a great way to get up the speed on just more info about the product. And we started learning more about sales and marketing because a lot of people think you know sales and marketing are a bad thing but we found the more we learn about, you know, sales and marketing, how to do it right, you know. It’s really about solving people’s problems. Then we could use that knowledge to grow our business.
So some examples of the stuff that has helped us like you know you need to help people find you. So once we ran out of sort of the warm market, we needed to find ways to help people find us and we found that online we could do things like you know getting in the yellow pages either online or offline, you know like a real business would do. Getting in directories, joining Chamber of Commerce, placing ads, going on Craigslist, finding old friends in Facebook, things like that. So basically helping people find us and then once you do that though and whether you’re doing stuff online of offline–sorry, we feel like you really need to keep track of what’s working and what doesn’t because I feel like if you know it’s great to give and it’s great to share and everything but especially if you’re spending money like you’re giving free samples and things like that.
You’re not tracking your revenue and what works and you’re not gonna be able to share with people for very long. So if you wanna promote the business, you know make sure you’re keeping track of what works and then doing more of that and doing less of the things that don’t. And you know–then we found the other half of the equation is customer retention. So obviously finding these people is great but you need to find ways to keep people you’ve already, you know, drawn into either the business or using the products and you know online that means sending emails, you know like personal emails as well as newsletters and yes, even you know phone calls. Even though online you end up leaving a lot of voice mails sometimes because people, you know, they might not answer the phone but even that shows that you’re serious. Again like I said a real business would do that.
>> Excellent.
>> And we’ve been using some of the tools like IsaMentor, a good tool for cleanse coaching and things like that and finally just, you know, remembering that we’re part of a team and I’m, sometimes I like to feel like I can do everything [laughter] but I’ve learned that I can’t. So you know if someone in your team is great on the phone you know work with them to help. That’s great way to get new people. You’re gonna have weaknesses. Work with people on your team to, you know to pull your strength together so that you can–
>> Nice. Nice. Wow, lots of good things. You talked–you hit on something that has not been hit on before this morning and that is retention. You know making sure that you’re doing followups through emails, calls, you know and really staying in touch with your team. That’s a very important fact. So thank you so much Brian for being with us this morning. We appreciate you and congratulations on your 15 newbies coming in last month. That’s great.
>> Thank you.
